Category Archives: Personalization
eSalon.com Launches in the UK – Brings Custom Salon Quality Hair Color Home
eSalon.com, the first customized hair color system for home use, is now offering its product to the UK market. “We constantly get requests from overseas consumers about our products,” said Francisco Gimenez, CEO of eSalon….
What has your Email got to do with Website Conversion?
By Garry Lee So…what’s it got to do with you? “Are you crazy?!?!?!” – That’s most people’s first reaction when I try and explain how important email can be for site conversion. But think about…
Financial Marketers Cite Lack of Resources as Greatest Challenge For Campaigns
According to a new survey of more than 100 marketing executives from large financial institutions, more than half of respondents found that their biggest marketing challenge is having the resources needed in order to build…
New & Noteworthy: eShakti Lets Shoppers Customize Fashion & Buy
It’s easy to find clothing online – to find clothing anywhere, really – that looks halfway decent and won’t break the bank. But finding said clothing that meets every single one of your needs is…
How Gilt & SiriusXM Used Customer Data to Innovate Engagement Strategies
According to a VoC Research study conducted by Ernan Roman Direct Marketing in May of 2013, over the last six months, consumers have shifted from being passive recipients of push marketing to selecting companies that…
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