How do you have a conversation with your data? It means using tools to get at the real story behind the numbers, going beneath the surface to create strong, applicable insights for your brands.

Every consumer is unique, and treating them as the individuals like they are is the main goal of Sailthru. eTail’s Matthias Clock catches up with Neil Capel, founder of Sailthru, speaking on the journey from…

  Predictive marketing uses predictive analytics to help marketer better understand their customers and offer them a unique offer at the right time. At its core, predictive analytics help marketers: Understand trends & relationships –…

Elite SEM’s roundtable at this year’s eTail conference dove in to the timely subject of attribution, leaving attendees with actionable insights that are helping them adapt to the particular challenges posed by the multichannel retail…

By Dave O’Flanagan, CEO and co-founder, Boxever Travel is an extremely personal and highly emotional activity; from the type of experience desired to the actual means by which its executed, travelers want the lowest hassle experience,…