Category Archives: Omni-Channel

Forrester Total Economic Impact™ Study: Sailthru OmniChannel Personalization

By Neil Capel, CEO Sailthru This post is presented by partner Sailthru What do you do when the results you produce – 400% acceleration to first-time purchases, 73% increase in revenue due to cart recovery, 20%…

7 ways to integrate in-store, online, and mobile data to drive your bottom line

By Jenna Flateman Posner, VP, Strategic Partnerships – Clutch The recent announcement of Oracle’s Micros acquisition speaks to the tremendous opportunity that still exists for retailers to integrate their in-store systems with e-commerce – and now mobile –…

Online Retail Sales to Increase 57% by 2018: Report

To absolutely no one’s surprise, it looks like America’s online shopping obsession will continue unabated. A new report from Forrester Research says that online retail sales in the U.S. are expected to grow more than…

Video Alert: How Companies Balance Quality and Performance

When it comes to product imagery, how do ecommerce companies balance quality and performance? This was the subject of Peter Blum’s fascinating presentation at eTail West. As the Vice President of Product Management at Instart…

Infographic Alert: 2014 State of B2B Social Media Marketing

By: Rose Fava As B2B marketers start to adopt more B2C marketing practices, budgets have shifted to make sure they are reaching their customers where it counts the most… social media. While putting together the…