Category Archives: Omni-Channel

Why B2B sellers must begin thinking like B2C merchants

By Ken Burke, CEO and Founder, MarketLive By now, most B2B brands recognize that the Internet has upended the world of corporate purchasing. Customers who once relied on printed catalogs and placed orders through sales…

5 tips to win at SEO 2.0

Search engines like Google, in their effort to deliver the most relevant results for their customers, have radically changed the way they rank web pages in recent years. Gone are the days when sites with…

Webmasters Think that Recent Google Tweaks Target Ecommerce

By Andrew Greissman  Webmaster communities across the internet are buzzing in response to what appears to be Google algorithm tweaks geared towards moderating ecommerce related Search Engine Results Pages (SERPs). According to a blog post…

Why We’re Dropping the “e” in eCommerce and Why You Should Too

By Amanda McCreary The rise of m-commerce, the struggles with social-commerce, the growing maturity of e-commerce, the integration of technology into physical commerce… it can be, no it is, overwhelming. As marketers, we feel the…

Roundup: this week in digital commerce

Target unveils a snappy way to shop Much like holiday shopping promotions, back to school campaigns seem to start a week earlier each year. With advertisements for school supplies and dorm furnishings in full swing,…