Approximately three years ago, the marketing team at leading computer company, Lenovo sat down and realized that they needed to see some substantial growth in their search campaigns. They found NetElixir, a search marketing platform…

It appears Yahoo may be on a popular website buying binge. On the heels of its Tumblr announcement, the web search giant now has its eyes on another Internet mega success: Hulu. According to TechCrunch,…

We all know the fact: in today’s digital world, consumers are being bombarded with information. In the midst of all the clutter of info, it can be really hard for consumers to find relevant content…

By Jim Dechow When Google announced the transition to Google Shopping last year, it mitigated frustration about the paid model with promises to foster better shopping results for users and, in turn, higher quality traffic…