Category Archives: Omni-Channel

Supercharging Word of Mouth for Online Retailers

By Angela Bandlow Special to the eTail Blog Vica voce – commonly known as word of mouth (WOM) – is the oral or written transfer of information between people and groups. It’s helped us pass…

How to Market the Voice of Your Consumers

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You don’t have to re-invent the wheel to create new leads and promote your brands visibility. All you have to do is capitalize on the loyalty of your previous customers. According to a new study…

14 Things Our Marketing Director Learned at eTail West

The below post is from my very own boss, Mr. Amol Tembe. He had the pleasure of coming to our eTail West 2013 conference in Palm Springs last week, and he was thrilled to have…

Infographic Alert: What are People Really Afraid of when it comes to ECommerce?

This is an older infographic that I randomly came across today – but I thought: how interesting it would be to see where public sentiment was back in 2010 versus today. My first reaction to…

E-Commerce Phenom Fab Wants Brick & Mortar Presences

You know how the saying goes: you always want what you don’t have. That seems to be proving itself over and over in retail these days, with major retailers like Best Buy and Wal-Mart desperate…