Our wonderful Associate Marketing Director (who also happens to run the marketing campaign for our very own eTail conferences), sent me an article last week about how marketer would one day rule the world. As…

Refinery29, a global source for fashion and lifestyle news, trends, and shopping, recently launched Tinseltown, a multi-faceted holiday initiative that will culminate with a 3-day live shopping Bazaar. “Inspiration-based shopping is a major focus for…

WBR, publishers of this blog and producers of the eTail conference series, know a thing or two about events. However, it’s rare that we talk about how those of us going to events (be they…

Any of you veterans of the catalog shopping and magazine advertising industry might still bemoan the sad demise of their former moneymaking platforms. The iconic image of a shopper curled up on a sofa with…

According to a recent study by InsightExpress, 82% of consumers use a cellphone during their in-store shopping trips. Thanks to scanning apps, those with smartphones now have detailed product information, reviews and crucially, price comparison…