Category Archives: Omni-Channel

Contest Alert: Looking at EComm in LATAM? Tell us your Stories…

My partners in Latin America and I got to talking and decided it was time to run a contest for all you blog readers who are enthusiastic about the Latin American e-commerce space. We know…

Infographic Alert: The Multi-Channel Movement

This time about 10 years ago, Arnold Schwarzenegger was elected the “Governator” of California, Apple launched iTunes, the world was on edge as the SARS outbreak filled newscasts worldwide, and the United States announced its…

WalMart Canada’s ‘One Thing’ Helps to Understand Customer Searches

Drew Cashmore, Director of Digital Marketing and Customer Acquisition at Walmart Canada, manages the team responsible for digital marketing, ad monetization, social commerce and omni-channel store integration initiatives. That’s a whole lot of hefty responsibility…

More Ecommerce Co’s Opening Brick and Mortar Stores

According to an article published on CNBC.com and research from Forrester, more and more pure play retailers are expanding to include physical stores. The reason? Customers still want to touch and see the products they…

Sears Canada on the Do’s & Don’ts of Online vs. In-Store Merchandising

Online merchandising and traditional, in-store merchandising are two entirely different animals. If in-store is your bag, you might want to read up on how to translate your skills to your digital platforms. (Props to you…