Category Archives: Featured

Announcing the Etail 2015 Best-In-Class Award Winners

A tradition five years in the making, the annual eTail Best-In-Class Awards honor innovation and excellence in ecommerce. The awards cover outstanding performance in four categories; Email, Search, Mobile, and Social. Winners are nominated and…

Are Gifs Underutilized in Ecommerce?

By Andrew Greissman The animated gif is a common feature of the internet, often used in forums and message boards to capture a few frames of a video for use as a reaction image or to…

Walmart Moves to Fill Vacuum Left by Target in Canadian Markets

By Andrew Greissman After the recent news from major retailer Target that they were moving out of Canada, spurred primarily by issues with their inventory management and rollout costs, competitor Walmart has announced plans to…

3 Reasons Why Ecommerce Brands are Improving their Packaging

By Andrew Greissman “Don’t judge a book by it’s cover”, goes the old adage, but when it comes to an ecommerce purchase, what’s on the outside might count more than you think. The perceptions that…

The Speed of Site: Slow Websites are a Leading Cause of Ecommerce Dissatisfaction

 By Andrew Greissman The idea of site speed has often been regarded as a tech issue, and something that can be effectively countermanded by strength in other ecommerce areas, such as site layout and aesthetics,…