In today’s consumer driven and increasingly digital marketing world, crafting an innovative and proactive customer experience is utterly necessary for long term success. We know, we’ve said that a million times now. But innovation in…

My older brother, a head of sales and marketing in the hospitality business taught me long ago, particularly with consumer products: You’re always selling your product and serving potential or actual customers…with every conversation you…

At the first annual Next Generation Customer Experience event held in 2011, the company everyone was talking about was Godiva. Why? Because they gave out tons of chocolate! Duh. But why did Godiva do that?…

Yes, we have another infographic for you. Why? Two reasons: 1) We’ve just been getting so many good ones lately! 2) It’s Friday, and we have Fridayhead, a term my great friend and former editor…

By Michael Harvey Special to the eTail Blog Rapidly growing sales and traffic volumes are high-class problems for any online retailer to have. Still, growth can severely strain the infrastructure of an ecommerce site. The…