Category Archives: Customer Experience
Jay Shaffer’s ‘One Thing’ is a Customer Service MUST!
Jay Shaffer, Chief Marketing Officer, California Delicious, chose a ‘One Thing’ that will probably set a light bulb off for many of you as retailers, especially online retailer, also can’t live without it. What is…
Barnes & Noble’s 2 Questions to Ask about Loyalty Programs
The average American household today belongs to about 14 loyalty programs. FOURTEEN. Can you guess how many of those are active? On average: six. This is according to Marc Parrish, VP, Membership and Loyalty at…
Barnes & Noble on ‘Loyalty Programs in a Noisy World’
Loyalty programs aren’t exactly new. If you thought they were – consider this: in the 1950’s there were Raleigh cigarette coupons and Topps baseball cards. In the 1960’s S&H Green Stamps’ rewards catalog was the…
Gathering Priceless Customer Feedback: 8 Tips & Tricks
We bring you our second edition of weekly posts from our friends at Retail Online Integration. This time we discuss customer feedback – an invaluable asset as it often tells you something that can help…
Focus on Customer Experience Not Channels
We’ve found another great blog written by an attendee to eTail West 2011. This time around, we talk customer experience – a hot topic for many of the online retailers at the conference. Wanda Cadigan…
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