Posts by: Deanna Gillen

Deanna graduated from Marist College in 2010 with a double major in Political Science and Journalism. Her journalistic experiences include covering the 2012 New Hampshire primaries, acting as a field reporter at OWS, and working behind the scenes as an interactive producer at News 12. Prior to joining to WBR as Digital Content Manager and editor of the Field Service Blog, she worked as a journalist for Policymic.com, Talk Radio News Service, WNBC News Channel 4 and News 12. She will be writing about what's happening in the Field Service industry, and educating her readers about best practices employed by the leaders in the field, bringing their words and advice straight to you. When not at work, Deanna enjoys drinking wet cappuccinos and dry humor. View Deanna Gillen's profile

deannagillen has written 29 articles for The eTail Blog.


Pinterest Saves You Money Now? How Pinteresting!

Do you ever catch yourself surreptitiously pinning fabulous items on Pinterest that you desperately want, but in reality, will never be able to afford? That is, unless you win the lottery, and then that bright…

Video Alert: How Retailers can Turn the Table on the Mobile Conundrum

Featured Video Play Icon

To be successful in the digital space, retailers have to go beyond an e-commerce platform, and efficiently manage the entire omni-channel experience. “Mobile is a massive opportunity, and a challenge because at the same time…

K’Nex Connects to the Chinese Market

Who says you can’t go home again? Maker, innovator, and now global retailer K’Nex, is officially going back to China…for sales. You remember K’Nex. Those construction toys that you played with as a kid, that…

Financial Marketers Cite Lack of Resources as Greatest Challenge For Campaigns

According to a new survey of more than 100 marketing executives from large financial institutions, more than half of respondents found that their biggest marketing challenge is having the resources needed in order to build…

Infographic Alert: The Multi-Channel Movement

This time about 10 years ago, Arnold Schwarzenegger was elected the “Governator” of California, Apple launched iTunes, the world was on edge as the SARS outbreak filled newscasts worldwide, and the United States announced its…