Posts by: Deanna Gillen

Deanna graduated from Marist College in 2010 with a double major in Political Science and Journalism. Her journalistic experiences include covering the 2012 New Hampshire primaries, acting as a field reporter at OWS, and working behind the scenes as an interactive producer at News 12. Prior to joining to WBR as Digital Content Manager and editor of the Field Service Blog, she worked as a journalist for Policymic.com, Talk Radio News Service, WNBC News Channel 4 and News 12. She will be writing about what's happening in the Field Service industry, and educating her readers about best practices employed by the leaders in the field, bringing their words and advice straight to you. When not at work, Deanna enjoys drinking wet cappuccinos and dry humor. View Deanna Gillen's profile

deannagillen has written 29 articles for The eTail Blog.


PriceGrabber & StellaService Partnership to provide more consumer power

PriceGrabber, a major online retail service, has announced a partnership with StellaService, a web-based platform that specializes in documenting online retailing metrics. With the help of StellaService’s data measurement technology, PriceGrabber aims to give customers…

Video: Instart Logic provides tools for better tech consumer experience

Improving company performance by going to ultravisual engagement was one of the overarching themes at eTail West this year, and it’s not hard to see why. Kelly Hushin sat down with Peter Blum, VP of product…

Video: Millennials and the Future of Digital Experiences

According to Louisa Shipnuck of Verizon Digital, Millennials are the harbingers of the future when it comes to digital experiences. At least, that’s what her data suggests. In her presentation at eTail West, Louisa uses…

Video Alert: How Companies Balance Quality and Performance

When it comes to product imagery, how do ecommerce companies balance quality and performance? This was the subject of Peter Blum’s fascinating presentation at eTail West. As the Vice President of Product Management at Instart…

The State of B2B Marketing Benchmark Report

By Rose Fava By now we are all aware that the next few years are going to be critical for B2B marketers. Professionals in the space have been faced with the need to give their…