If ever there was a business case for new spending initiatives, an ultimate money saving result would be it. When Jack Kiefer, CEO and Co-Founder of BabyAge.com decided to explore…

I’m here in sunny – no joke! – London at the first main conference day of our jam packed eTail Europe event. There’s much to buzz about after an enlightening…

By now, most of you top retailers have developed some sort of social media presence. Fun fact: Victoria’s Secret has more than 18 million Facebook fans and more than 750,000…

Macy’s is a company that has mastered the art of customer segmentation. For example, the My Macy’s localization initiative created customized inventories at each store location specific to demand in…

by Sean Cook Special to the eTail Blog With nearly a billion people on Facebook, half of Americans using smartphones, and more everyday shopping moving online, the natural habitat of…