Retaining existing customers is always cheaper than recruiting new ones. According to Chris Wagner, VP of Marketing for InfoCision Management Corporation, retention is six to 10 times cheaper than recruiting. But don’t confuse what a…

When Facebook goes public, CEO Mark Zuckerberg will be richer than Microsoft Corp.’s Steve Ballmer and Russian steel billionaire Vladimir Lisin, both twice his age. This is according to an article in the Washington Post,…

Do customers see your emails in their inbox and automatically hit “delete”? Or maybe they aren’t seeing your email at all? If you’re starting to see the ROI for your email marketing campaign take a…

I typically put a ban on the answer “analytics” for our ‘One Thing’ Q&A’s. But I must make an exception for Zachary Ciperski, VP of Marketing at CoffeeforLess.com. Why? Because he was actually one of…

According to Portfolio.com, Wal-Mart and Target are working on a hush-hush plan to adopt mobile payments for their stores. We can’t confirm it with any certainty, but we don’t mind spreading a rumor if we…