Daily Archives: May 23, 2012

Infographic: Pre-Purchasing Behavior & the Influence of Mobile

Another great infographic comes our way from Milo (if you have fun infographics, please, send ’em over and we’ll post ’em!) This one showcases some stats about pre-purchasing behavior by local and mobile consumers using…

Email Marketing: 3 Tactics for the Best Subject Line Ever

Customers receive more promotional emails than ever before. To stand out from the crowd and to avoid the “Deleted Items” folder, emails must contain a compelling subject line. Follow these three tips to create subject…

Best Practices in Bid Testing: Test Small & Test Frequently

by Mark Palony Special to the eTail Blog Bid testing in paid search has developed a reputation as a risky activity and, when executed poorly, that reputation is deserved. When done well, however, the information…