Tag Archives: analytics

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Infographic Alert: New Tidemark Software Displays Profitability & Actionable Data

Tidemark, an analytics company for large enterprise companies ($500 million annual profits +), has introduced a new infographic-style software called Storylines, which display’s a company’s profitability and focuses on actionable…

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Supercharging Word of Mouth for Online Retailers

By Angela Bandlow Special to the eTail Blog Vica voce – commonly known as word of mouth (WOM) – is the oral or written transfer of information between people and…

Chris Brya Q&A Part II: How Much Time, Money to Spend on Mobile Analytics?

If you missed Part I of this two-part Q&A, check that out here. Here’s the second installation – enjoy! In the below Q&A, Chris Brya, Director, Mobile & Emerging Channels, Choice…

CoffeeforLess.com’s ‘One Thing’ is Simple – and Crucial

I typically put a ban on the answer “analytics” for our ‘One Thing’ Q&A’s. But I must make an exception for Zachary Ciperski, VP of Marketing at CoffeeforLess.com. Why? Because…

SEM Resource Allocation: Agency vs. In-House

Search engine marketing is one of the lowest cost ways to increase traffic to an e-commerce site, but it is not without its complications. In fact, there is SO much…