Monthly Archives: May 2012

From The Source: 3 Ways to get your Biz to Pay More Attention to Online

Dave Mack, Vice President, E-commerce, The Source, proudly announced that the site hit $1 million an hour this year. The Canadian retailer has been extremely agressive in its online and offline marketing campaigns, using digital…

Mobile Advertising: 3 Quick Tips on What Works, What Doesn’t

A MediaMind study shows that click-through rates on mobile ads are nine times higher than click-through rates on online banner ads. As retailers expand into the world of mobile advertising, they want to know what…

New E-Retailer Series: BeautySage.com Launches from Dr. Oz

A while back we had promised our loyal readers a series on new e-retailers and new technologies. We’ve had a few stories here and there, but we’re back in full swing now as there have…

The ‘Knowledge Graph’ is Here

When I received a CNN alert in my inbox saying simply this: “Google announces big change to how search results are delivered, says new search tool will think more like a human.” I promptly turned…

Q&A: Roots Canada on the Employee-Customer Emotional Connection

Canadian consumers may not be that much different from any other consumer, but at Roots Canada, the brand is capitalizing on what they know is true about their Canadian brand loyalists and bringing those concepts…