Monthly Archives: February 2011

3 Steps to Fostering Customer Engagement & Increasing Conversion Rates Online from Roy Hessel, EyeBuyDirect.com

For Roy Hessel, CEO, EyeBuyDirect.com, the biggest challenge when he launched the site, and perhaps still the biggest challenge, is what he calls the “product matching challenge.” “We want to show people the right product…

Targeted email marketing is NOT dead! Why it’s a crucial piece of your integrated strategy

Al DiGuido, CEO, Zeta Interactive, kicked off the e-mail segmentation summit happening right now at eTail West by asserting that despite people saying over and over again that e-mail and targeted email marketing is dead,…

Internet Retailers Gather as eTail West 2011 Kicks Off!

We’re very excited to be here in Palm Desert for the eTail West conference where industry professionals are gathering to talk about all the hottest topics facing internet retailers today. A packed four days awaits…

Podcast Alert! Cecilia Pagkalinawan on effective luxury brand marketing

Cecilia Pagkalinawan, Founder, StyleTrek.com, has an impressive (to be modest) resume of digital experience for luxury brands under her belt. As one of the digital eras original entrepreneurs, she is touted as an e-commerce expert….

Social Media Week weighs in on social network marketing from today’s biggest retailers (plus a tip or two from Joan Rivers)

As part of the New York edition of Social Media Week, Lucky magazine held its first ever FABB Conference, an industry-convenient acronym standing for “Fashion and Beauty Bloggers.” While we know as an internet retailer,…