Daily Archives: February 24, 2011

Leveraging Offline Data for Online Customer Retention: Williams-Sonoma & Epsilon Comment

While we all want to understand how to better integrate our digital channels in our grand-plan marketing schemes – some of which may have been around for a while, i.e., catalogs – 2010 has taught…

An Effective Email Marketing Campaign for AirTran Airways: Sending Birthday E-Mails

It’s not the first email you’d expect from an airline, but when AirTran Airways started sending happy birthday emails to its customers, the company stumbled upon a surprisingly effective email marketing campaign. “You might think…