Daily Archives: February 22, 2011

Sprint’s actions this weekend have made me a customer for life!

was, am and always will be a late adopter of technology. I was one of the last to get a mobile phone (or cell phone as they were more commonly called in 2000). But in November of 2000 I got the top of the line phone: The Motorola Talkabout. I got it at Sprint. I chose Sprint rather unscientifically. My brother had it, so I went with them.

3 Steps to Fostering Customer Engagement & Increasing Conversion Rates Online from Roy Hessel, EyeBuyDirect.com

For Roy Hessel, CEO, EyeBuyDirect.com, the biggest challenge when he launched the site, and perhaps still the biggest challenge, is what he calls the “product matching challenge.” “We want to show people the right product…

Targeted email marketing is NOT dead! Why it’s a crucial piece of your integrated strategy

Al DiGuido, CEO, Zeta Interactive, kicked off the e-mail segmentation summit happening right now at eTail West by asserting that despite people saying over and over again that e-mail and targeted email marketing is dead,…

Internet Retailers Gather as eTail West 2011 Kicks Off!

We’re very excited to be here in Palm Desert for the eTail West conference where industry professionals are gathering to talk about all the hottest topics facing internet retailers today. A packed four days awaits…