By Doug Guyer Special to the eTail Blog E-commerce is in a state of exponential growth and as more and more consumers turn to the Web to make purchases, retailers are looking back to their…

At the first annual Next Generation Customer Experience event held in 2011, the company everyone was talking about was Godiva. Why? Because they gave out tons of chocolate! Duh. But why did Godiva do that?…

By Mark Simpson, Special to the eTail Blog As a speaker and attendee at many marketing and ecommerce conferences, one thing I learned is that many companies are still searching for the “secret sauce” for…

As we first reported last year at eTail West, email marketing is far from dead. A solid argument could be made that with the proliferation of mobile and social, email is seeing new interest as…

Today’s advertising experience is more dynamic than ever before. Companies specializing in dynamic creative optimization are helping businesses to understand the way that all elements of their advertising (including copy, product, image and call-to-actions) play…