Who in the digital marketing world doesn’t love a good infographic, right?! We come across lots, but this one we particularly like as it deals with such an e-commerce relevant topic: shopping cart abandonment. Apparently…

We are back with another round of our new series, “One thing I can’t live without.” Our first one kicked off with Charlie Cole, VP, Online Marketing, Lucky Brand Jeans, followed by Dan Scott, Chief…

Remember that time when I got all excited about H&M getting its e-commerce sea legs? Well I did. Admittedly, my excitement was somewhat self-interested as I happen to be a fan of the brand. But…

By most working professionals’ standards I guess you could say I’m still fairly young. Born in March of 1984, yours truly had not quite arrived when Steve Jobs introduced the first Macintosh computer. It was…

By David Brussin Special to the eTail Blog If you didn’t catch Part I of this two-part post, click here to read about key strategies to improve conversion such as testing for seamless purchase flow, content…