Who in the digital marketing world doesn’t love a good infographic, right?!
We come across lots, but this one we particularly like as it deals with such an e-commerce relevant topic: shopping cart abandonment. Apparently a staggering 75 percent of all online shopping carts are abandoned, resulting in some $44 billion in loss to online retailers.
Monetate, a provider of testing, targeting, and personalization solutions for websites, developed this pretty funky infographic to highlight some key insights and best practice tips toward creating the perfect checkout page. Check it out:
Thanks for this wonderful infographic. But i have a question, if you allow:
You state that you “Don’t force customers to register” and “Do follow up” to convert abandoned carts. How do you do that without having the customer register and revealing his email?
Also, do you have stats about how many register and abandon vs unregistered customers that abandon?
Any insights are much appreciated
Hi Tom,
I think that in order to “follow up” with abandoned carts you would have to have some sort of registration information. I think many e-carts today do require some sort of login information if you are going to purchase. If you go to Amazon.com, for instance, when you place items in the cart and get ready to check out, it asks for your login. If you then abandon, which is quite common, your info has been captured and therefore Amazon could theoretically follow up with you. With regard to how many register/abandon vs. unregistered/abandon – that’s a great question and I don’t have any stats, but maybe Monetate does? Feel free to ask them – you can see the link to their site in this post and they’re great! I’m sure they’ll be happy to talk you through what kind of stats they provide.
Thanks-hope this helps!
Kelly
Tom (and Kelly), thanks for the great feedback on our infographic.
Regarding your first question, keep in mind that the cart abandonment may be from a returning visitor who you already have an email address for. Also, as Kelly mentions, some sites do “progressive registration” so they may at least have an email address prior to the checkout process not being completed. Your second question is an interesting one. I’ll see what I can dig up. You can also follow us on Twitter @Monetate!