Email marketing is one of the most potent weapons in a marketer’s arsenal. In fact, it’s so effective at driving revenue that retailers are sending an average of over 200 emails each year to their…

Personalized retailing is a huge opportunity, and email is a great place to start. But how do you customize emails going out to your whole mailing list? In his presentation at eTail West, Rama Ramakrishnan,…

User experience has become a key buzzword in ecommerce, but where does it fit in from a business perspective? Buddy Brewer, VP of Business Development at Soasta Inc., recently sat down with us at eTail West…

PriceGrabber, a major online retail service, has announced a partnership with StellaService, a web-based platform that specializes in documenting online retailing metrics. With the help of StellaService’s data measurement technology, PriceGrabber aims to give customers…

Improving company performance by going to ultravisual engagement was one of the overarching themes at eTail West this year, and it’s not hard to see why. Kelly Hushin sat down with Peter Blum, VP of product…