Personalized retailing is a huge opportunity, and email is a great place to start. But how do you customize emails going out to your whole mailing list?
In his presentation at eTail West, Rama Ramakrishnan, Founder and CEO of CQuotient, walks us through how his company partnered with Men’s Wearhouse to develop a unique way to get personal with broadcast emails. By diving into product descriptions and connecting customers based on their tastes and purchasing patterns, CQuotient found a way to tailor broadcast emails to every individual in the Men’s Wearhouse database. The result? 40% better engagement and a significant lift in revenue.
Check out the video to learn more about this inventive approach to email personalization!
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