According to Jacob Hawkins, VP Ecommerce, Aeropostale, many retailers today need to get back to the basics of what makes “good ecommerce.” It’s easy to get lost in technology innovations and new techniques that seem…

Lots of consumers today have what we call “single cup coffee makers,” but it’s still sometimes tough to find the refills in your local grocery store. That’s why we have a little thing called the…

Understanding Distribution Channels Key to International Marketing Best thing about the worldwide web is: it’s the worldwide web…it’s everywhere. And yet, as e-retailers, many of us are not everywhere our customers are – despite the…

Ok, fine, so perhaps online video isn’t really a distribution channel of its own when it comes to marketing. But it’s quickly becoming a bigger part of an integrated marketing strategy and helping many of…

At the end of last year, I had the pleasure of sitting down with the lovely and gracious Annabel Kilner, Head of US Business Development for MyDeco.com. In the recent excavation of videos from my…