Category Archives: Video

Luxury Institute CEO on Why You Must Empower, Educate & Mobilize Sales Forces

Milton Pedraza, CEO at The Luxury Institute, says we should be providing just as much information to the sales professional as we do to the customer. Makes sense. Somehow many retailers still aren’t doing that….

Express CMO Gives 4 Key Tenets on Sticking to Your Brand Promise

Lisa Gavales, CMO at Express, is thinking about multi-channel in a way that many retailers haven’t since the advent of the Internet. The Internet and its rapid expansion and increase in importance, forced retailers to…

TopMan’s Head of ECommerce on Taking Your Brand Across Borders

What better time to watch an interview with fab British retailer TopMan than now, amid the British/Olympic buzz that doesn’t seem to show any signs of dying (at least not for another week)? I sat…

Hotels.com on Social Media: Traffic vs. Engagement – Which Reigns Supreme?

Bastiaan Ellen, Director of Social Media Marketing for Hotels.com, is a very strong believer in personalization, especially in the travel industry. Just as people have conversations in pubs, living rooms and at work about where…

Jaguar/Land Rover on Using Digital Channels to Build your Luxury Brand

Stuart Schor, VP, Communications and Public Affairs for Jaguar/Land Rover, says that lots of luxury brands are still wondering if they’re doing it right, doing enough, not doing enough…with social media, that is. Understanding goals…