Category Archives: Video
The Next Big Thing in E-Commerce Will Be…
It’s the job of digital marketers to figure out where their industry is going and how customers will respond to the changing digital world. If not us, who will? That’s why it’s so important to…
Hautelook’s Marketing SVP on a Social Media Program that Won Big with Big Sales
Hautelook, the flash sale site for high fashion and luxury items at a discounted price, was recently bought by Nordstrom, a company that clearly believes in the power of Hautelook’s online brand. Hautelook recently won…
Brooks Brothers: Email Marketing & Segmentation’s ‘Low Hanging Fruits’
When we spoke to Jacquelyn Wosilius, Manager, Online Marketing Strategy, Brooks Brothers, she’d only been a month on the job and already had some AWESOME advice to impart about email marketing. Why such a pro, so…
5 E-Commerce Lessons from Bob Kupbens, Delta Airlines
The travel industry has an easier time figuring out what that “killer mobile app” is because the customer is already mobile, says Bob Kupbens, VP, E-Commerce at Delta Airlines. He and his company have seen…
Barnes & Noble’s 2 Questions to Ask about Loyalty Programs
The average American household today belongs to about 14 loyalty programs. FOURTEEN. Can you guess how many of those are active? On average: six. This is according to Marc Parrish, VP, Membership and Loyalty at…
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