Category Archives: Omni-Channel
Part II Interview with Yours Truly on Brick & Mortar, Design & More
In the second installment of CorraTech‘s interview with myself, we speak about when ecommerce/pure-play retailers meet brick and mortar retailers and the importance of good design, among other things. Check out the blog for both…
How to Decide Which Social Media Platform is Best for your Brand
With the sheer number of social media platforms available, marketers are faced with the temptation to sign up for every new network that appears, as they seem to crop up daily. Unfortunately, having a presence…
Building An In-House SEM Program From the Ground Up
Many of you skilled retailers out there are making huge strides with your SEM programs. But we know there are also plenty of you who still don’t know quite what to do with or how…
Express CMO Gives 4 Key Tenets on Sticking to Your Brand Promise
Lisa Gavales, CMO at Express, is thinking about multi-channel in a way that many retailers haven’t since the advent of the Internet. The Internet and its rapid expansion and increase in importance, forced retailers to…
Online Shopping Carts: The Moment of Truth
By Paul Dunay Special to the eTail Blog Although the average online shopping cart abandonment rate is a staggering 65 percent, incomplete purchases are largely credited to controllable issues: high shipping prices presented too late…
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