Category Archives: Omni-Channel
5 Ways Improv Comedy can make you a Better Marketer
As an unabashed theater junkie, writer, marketer and artist all-in-one, you can only imagine my delight when I meet or hear about others just like me: Did the whole acting-since-grade-school thing, went to school for…
Presenting the eTail Rising Stars 2013!
For the third year in a row, eTail has compiled its list of “Rising Stars,” to honor companies that are making strides in new technology for the omni-commerce space. We asked for nominations from our…
Tips on Making the Grade with Back-to-School Mobile Offers
By Ashley Eckel Although the National Retail Federation is predicting back-to-school spending will decline by nearly 13% this year, retailers shouldn’t be discouraged from capitalizing on one of summer’s peak shopping opportunities. As mobile commerce…
Charming Charlie on How Retailers Can Leverage Cross-Functional Teams
Fashion accessories retailer, Charming Charlie, is known for its unique way of segmenting their fashion accessories by color. The company’s VP of Ecommerce, Kim LaFleur, joined the team at eTail West 2013, to talk about how…
Financial Marketers Cite Lack of Resources as Greatest Challenge For Campaigns
According to a new survey of more than 100 marketing executives from large financial institutions, more than half of respondents found that their biggest marketing challenge is having the resources needed in order to build…
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