Content is king, so Bill Gates famously declared back in 1996 in a prescient paper predicting how the Internet would revolutionize, among other things, the publishing industry. But for eCommerce providers, content can sometimes…

Testing the effectiveness of your digital channels can yield a large amount of insight for your business, not just on a page by page basis, but also on a more fundamental level. Here, Maxymiser walks…

  Predictive marketing uses predictive analytics to help marketer better understand their customers and offer them a unique offer at the right time. At its core, predictive analytics help marketers: Understand trends & relationships –…

Elite SEM’s roundtable at this year’s eTail conference dove in to the timely subject of attribution, leaving attendees with actionable insights that are helping them adapt to the particular challenges posed by the multichannel retail…

A unified commerce approach to growing your bottom line Unified Commerce is a term that many brands are starting to adopt in concept, yet are largely unable to implement given the challenge to identify the…