Multichannel marketing is certainly a trending buzzword right now. Companies are working to integrate their email, social, web, print, mobile, and ad channels. They want to develop that 360-degree view of their audience that consists…

Target unveils a snappy way to shop Much like holiday shopping promotions, back to school campaigns seem to start a week earlier each year. With advertisements for school supplies and dorm furnishings in full swing,…

By Neil Capel, CEO Sailthru This post is presented by partner Sailthru What do you do when the results you produce – 400% acceleration to first-time purchases, 73% increase in revenue due to cart recovery, 20%…

Most e-retailers will tell you that email marketing is their silver bullet – that whenever they need a revenue bump, the easiest answer is to send out another email. But how are those emails really…

Facebook users will soon be able to open up the one part of their lives previously closed off to the social network: their wallets. Facebook announced this week that they are testing a new button…