Category Archives: Featured
David’s Bridal on Storytelling – How Emotional Connections Drive Growth
Around 2008 when the economy started taking a nosedive, everyone thought that the bridal industry would be recession proof. People will always get married, right? Wrong. According to Brian Beitler, Chief Marketing Officer/Executive Vice President,…
Stifel Nicolaus Says A is for Apple & Retailers Need to Follow the EcoSystem Suit
When writing his presentation about how online retailers can compete in an Amazon-centric world, Jordan Rohan, Managing Director of Stifel Nicolaus, realized that perhaps he was looking at the wrong model…the wrong “A.” Apple, he…
Chico’s, Tommy Hilfiger, Philosophy & More on Rewriting Email Best Practices
As we first reported last year at eTail West, email marketing is far from dead. A solid argument could be made that with the proliferation of mobile and social, email is seeing new interest as…
35 PPC Optimization Tips to Make More $ on Google Adwords & Bing Accounts
It’s no secret that Ben Kirshner is an SEM whiz (we love spreading his tips, like in this video). But today, in his presentation at eTail West, 2012, the CoffeeforLess.com founder and Elite SEM CEO…
New Retailer Alert: Little Black Bag ‘First Real Social Commerce,’ says Founder
New ecommerce venture, Little Black Bag (LBB), derives inspiration from a Japanese retail sensation that surprisingly, is seldom heard of, nor practiced stateside. In Japan, Fukubukuro is easily as well-known and well-anticipated a retail holiday…
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