Category Archives: Editor’s Choice
5 Retailers Innovating with Mobile & How You Can Replicate It
By Ashley Eckel Right now, at this very moment, your (would-be) customers are on their smartphones looking for anything that will help them shop better, become more informed and connect to brands in a more…
DKNY’s 10 Commandments of Luxury Social Media, Part I
“If you’re not speaking for yourself on behalf of your brand, someone else is speaking for you, about you or against you,” said Aliza Licht, SVP, Global Communications, Donna Karan International, during her presentation at…
Responsive Web Design: How Early Adopting Retailers are Achieving Success
Responsive web and email design is being hailed as every marketer’s dream. Retailers are able to capitalize on existing SEO, create continuity across screens and prevent deep-linking issues. While we’ve all been excited by the…
New Study Finds Men Spend More Freely than Women
It turns out that women aren’t the only customers doing the bulk of the shopping these days. According to a new study from WSL, a research company focusing on shopping and retail trends, 63% of…
Video Alert: CheapCaribbean.com’s Marketing Director on Success with SEO & SEM
As the Director of Marketing at CheapCaribbean.com, Lori Caldwell had the choice to work with pretty much any search engine optimization and marketing company she wanted to. While at Fossil, Caldwell was challenged with a…
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