by Kevin Tate Special to the eTail Blog Pinterest holds great promise as a discovery channel for brands, but creating an effective path to purchase is going to take some work. Establishing an Online Path…

Retaining existing customers is always cheaper than recruiting new ones. According to Chris Wagner, VP of Marketing for InfoCision Management Corporation, retention is six to 10 times cheaper than recruiting. But don’t confuse what a…

In today’s multi-channel marketing world, data is almost an afterthought. Of course you’re going to rack up a whole bunch of data if you’re selling products through digital channels. But how do you use that…

As a trained journalist and self-proclaimed newshound, you can imagine my delight when Adam Kmiec said the one thing he can’t live without is…newspapers! Specifically, the New York Times and the Wall Street Journal (and…

Online retailers have been building up their stock of content for a while now. They recognize its value in bringing people to their sites (SEO), engaging people while on site and, of course, helping to…