Rose Hamilton, EVP and CMO of Pet360, believes there is a lot more to ‘etailing’ than simply selling a product. At Pet360, an e-commerce website for pet owners, the focus of marketing and digital efforts…

When it comes to social media, it’s less about direct sales and more about brand building, and for JetBlue, sky’s the limit. What’s the ROI of social media? For Jetblue, it’s being able to connect…

“The wheel was great, but what [has it] done for me lately?” Burt Dumars, VP and Principal Analyst at research powerhouse, Forrester, kept the room captivated as he discussed innovation from a marketing and commerce…

According to Jason Falls, VP of Digital Strategy at CafePress, social media has completely changed the way people sell. In fact, if you aren’t using social channels to promote rich content, all throughout the year,…

By Ragini Bhalla Waking up in Philadelphia, I was treated to the harsh realities of unplanned weather as the NBC News affiliate and my iPhone alerted me (and hundreds of thousands of residents) to a…