Category Archives: Customer Retention

Infographic Alert: The Truth About Bounce Rates

I don’t know about you guys, but for me, bounce rates are one of those Google Analytics stats that I love to ignore. So I got a high bounce rate, so what? I got like…

Hilton Worldwide on Turning a One-Time Buyer into a Loyal Customer

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In the below presentation from the Next Generation Customer Experience conference, Nancy Deck, VP, Full Service Brand Marketing, Hilton Worldwide, discusses how to turn a one-time buyer into a loyal customer. An impressive feat, to…

CafePress Steps Into a Vendor’s Shoes & Gives Tips on ‘Engagement’

According to Jason Falls, VP of Digital Strategy at CafePress, social media has completely changed the way people sell. In fact, if you aren’t using social channels to promote rich content, all throughout the year,…

Apple’s Value Proposition that Could Save Lives

Earlier this month, news from Shanghai reported a Chinese woman electrocuted by a faulty, and suspected counterfeit, iPhone charger. Following reports of the electrocution death, a similar incident the next week left another person in…

4 Quick Ways to Bring a Little Summer to Your Site

I’m a sucker for timely retailers. Perhaps it’s my journalism background that keeps me on my toes with current events, but I think we can all agree that keeping things current can only help our…