By Dave O’Flanagan, CEO and co-founder, Boxever Personalization is a popular buzzword in marketing today, with many marketers embarking on projects to enable personalized communications between their brand and their customers. To be effective, the…

  Returns are a challenge area for many ecommerce brands, partially since it can be tough to prioritize creating an easy and free return process for customers when so much focus already goes into having…

 By Andrew Greissman The idea of site speed has often been regarded as a tech issue, and something that can be effectively countermanded by strength in other ecommerce areas, such as site layout and aesthetics,…

Main Day One of eTail West here in San Antonio, TX started off with an amazing presentation in the general session room by Brad Wolansky, CMO of the Yankee Candle Company. For Brad, there are…

In the good old days of businesses growing via word-of-mouth marketing and nothing else, referrals were the difference between a business that would last and one that would fail. Nowadays, saying the word “referral” conjures…