By Andrew Greissman Figure out what your customers want to know, and then highlight that information right off the bat.  A product description is an interesting amalgam of unsentimental fact and the reasons why the…

These days, the customer journey has grown more and more complex. A customer may engage with your brand across many different channels, a variety of times, before making their decision to buy. So the real…

This afternoon in the ‘Content Loyalty and Site Optimization’ Track of eTail West, Jonathon Colman, Content Strategist at Facebook, shared the top 6 things he thinks brands are doing wrong when dealing with content today,…

Main Day One of eTail West here in San Antonio, TX started off with an amazing presentation in the general session room by Brad Wolansky, CMO of the Yankee Candle Company. For Brad, there are…

IBM has turned Watson’s attention to social media. Apparently the company is exploring ways for its super-intelligent computer to monitor what you’re doing at all times (if you want it to), and thus predict anything…