Forrester Research has predicted that online retail sales will reach nearly $300 billion in the United States alone by 2015. As more across the globe turn to the web for gift ideas and for shopping…

by Mark Palony Special to the eTail Blog Set-it-and-forget-it is not a paid search strategy. If you want to maximize the ROI of your PPC campaigns, it’s necessary to review and optimize the performance of…

Search engine marketing is one of the lowest cost ways to increase traffic to an e-commerce site, but it is not without its complications. In fact, there is SO much info out there about SEM…

Today’s advertising experience is more dynamic than ever before. Companies specializing in dynamic creative optimization are helping businesses to understand the way that all elements of their advertising (including copy, product, image and call-to-actions) play…

Many of today’s top luxury brands are delivering an online experience focused on reminding shoppers of why they love the brand in the first place. The good news for luxury brands, even in today’s economy,…