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WBRblogAdmin has written 32 articles for The eTail Blog.


Summer is Heating Up – It’s Time to Plan for the Holidays

By Jim Davidson Special to the eTail Blog School’s out and summer has just started, but for retailers the holiday planning season has already begun. If you haven’t started your 2012 holiday planning, there’s no…

Effectively Marketing to Cross-Generational Consumers

Macy’s is a company that has mastered the art of customer segmentation. For example, the My Macy’s localization initiative created customized inventories at each store location specific to demand in the store’s geographic area. Now,…

Google+: A Search Engine Play or a True Social Network?

Google+, Google’s answer to social media behemoth Facebook, is projected to have 400 million users by the end of 2012. As the social network grows in popularity, many privacy advocates wonder just how much Google…

Search Marketing: Keeping Up to Date with Changing Search Engines

Popular search engines Google and Bing have both gone through some recent changes. Google has launched its Knowledge Graph, which augments searches for people, places or things by bringing up a sheaf of associated facts…

Best Practices in Bid Testing: Test Small & Test Frequently

by Mark Palony Special to the eTail Blog Bid testing in paid search has developed a reputation as a risky activity and, when executed poorly, that reputation is deserved. When done well, however, the information…