Every retail employee knows the phrase: “You don’t have it in stock? I’ll just get it online.” As a way of capturing the sale, many brick-and-mortar stores are setting up ship-to-home orders for customers. The…

Retailers devote a significant portion of ad spend to in-store advertising. At what point, however, does in-store advertising go from being effective at promoting a brand to being about as noticeable as wallpaper? TRA, Inc., a…

Any profile of a group buying website details both the positives and the negatives of utilizing the method. On the one hand, you have to offer a deep enough discount to attract a sufficient number…

Starbucks’ CEO Howard Schultz is known for involving team members in the decision-making process at his company. When employees have a stake in authorship, they also feel a stake in the outcome, goes the theory….

By Paul Cook, Special to The eTail Blog Like most online retailers, you’ve worked hard to create an eye-catching storefront, using the latest web technologies and features to make shopping more productive and fun. Coupled…