Posts by: Kelly Hushin

Full-time editorial/marketing gal. Former and current editor, writer and makeup artist (fun fact!) Lover of all things media, travel, design and beauty. Obsessive magazine consumer and news junkie.

kellyhushin has written 671 articles for The eTail Blog.


Stifel Nicolaus Says A is for Apple & Retailers Need to Follow the EcoSystem Suit

When writing his presentation about how online retailers can compete in an Amazon-centric world, Jordan Rohan, Managing Director of Stifel Nicolaus, realized that perhaps he was looking at the wrong model…the wrong “A.” Apple, he…

Chico’s, Tommy Hilfiger, Philosophy & More on Rewriting Email Best Practices

As we first reported last year at eTail West, email marketing is far from dead. A solid argument could be made that with the proliferation of mobile and social, email is seeing new interest as…

35 PPC Optimization Tips to Make More $ on Google Adwords & Bing Accounts

It’s no secret that Ben Kirshner is an SEM whiz (we love spreading his tips, like in this video). But today, in his presentation at eTail West, 2012, the CoffeeforLess.com founder and Elite SEM CEO…

New Retailer Alert: Little Black Bag ‘First Real Social Commerce,’ says Founder

New ecommerce venture, Little Black Bag (LBB), derives inspiration from a Japanese retail sensation that surprisingly, is seldom heard of, nor practiced stateside. In Japan, Fukubukuro is easily as well-known and well-anticipated a retail holiday…

Jay Shaffer’s ‘One Thing’ is a Customer Service MUST!

Jay Shaffer, Chief Marketing Officer, California Delicious, chose a ‘One Thing’ that will probably set a light bulb off for many of you as retailers, especially online retailer, also can’t live without it. What is…