Posts by: Andrew Cole
Andrew Cole is the Editor of the eTail Blog. With marketing experience that includes work in the biotechnology and agency industries, he brings an eclectic background to the blog. He learned the ropes in ecommerce working with Fortune 500 companies on their digital strategies and is fascinated by the advancements shaping the industry. A graduate of Boston College, Andrew now lives in New York.
andrewcole has written 30 articles for The eTail Blog.
Forrester Total Economic Impact™ Study: Sailthru OmniChannel Personalization
By Neil Capel, CEO Sailthru This post is presented by partner Sailthru What do you do when the results you produce – 400% acceleration to first-time purchases, 73% increase in revenue due to cart recovery, 20%…
INFOGRAPHIC: Responsive Design is Evolving Email Marketing
Most e-retailers will tell you that email marketing is their silver bullet – that whenever they need a revenue bump, the easiest answer is to send out another email. But how are those emails really…
Facebook is moving from “like” to “buy”
Facebook users will soon be able to open up the one part of their lives previously closed off to the social network: their wallets. Facebook announced this week that they are testing a new button…
7 ways to integrate in-store, online, and mobile data to drive your bottom line
By Jenna Flateman Posner, VP, Strategic Partnerships – Clutch The recent announcement of Oracle’s Micros acquisition speaks to the tremendous opportunity that still exists for retailers to integrate their in-store systems with e-commerce – and now mobile –…
Google, Amazon, and the future of instant gratification
As retail e-commerce has steadily grown in the US, online retailers have gradually eroded advantages brick-and-mortar retailers once held, including price and convenience. But there is one benefit to in-store shopping that e-commerce has yet…
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