Posts by: Andrew Cole
Andrew Cole is the Editor of the eTail Blog. With marketing experience that includes work in the biotechnology and agency industries, he brings an eclectic background to the blog. He learned the ropes in ecommerce working with Fortune 500 companies on their digital strategies and is fascinated by the advancements shaping the industry. A graduate of Boston College, Andrew now lives in New York.
andrewcole has written 30 articles for The eTail Blog.
INFOGRAPHIC: How Retailers are Converting on Mobile
With mCommerce growing at break-neck pace, how are retail marketers taking advantage of this next frontier of conversions? Unfortunately, a new infographic analyzing mobile conversions shows that marketers have been slow to adapt to the…
Local SEO and Online Conversions: Building Your Digital Storefront
By Tyler Ludwig / Interactive Marketing Manager, Rio SEO Last week I had the pleasure of teaming up with LaserAway’s Paul Baumgarthuber during an eTailwebinar focused on utilizing local SEO to drive online conversions for multi-location businesses. The…
Online Retail Sales to Increase 57% by 2018: Report
To absolutely no one’s surprise, it looks like America’s online shopping obsession will continue unabated. A new report from Forrester Research says that online retail sales in the U.S. are expected to grow more than…
Needle: the Next Step in the Evolution of Online Chat
From catching up with friends to connecting with customer service, online chat has become a pervasive component of our online interactions. But have you ever wondered how it got here, or where it’s going next?…
YouTube surpasses Facebook in web traffic
By Shawna Gillen Brands and organizations are looking to other platforms in the social stratosphere in the year ahead, as recent data suggests that Facebook’s ad revenue is taking a nosedive. YouTube has become the…
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