Posts by: Andrew Cole
Andrew Cole is the Editor of the eTail Blog. With marketing experience that includes work in the biotechnology and agency industries, he brings an eclectic background to the blog. He learned the ropes in ecommerce working with Fortune 500 companies on their digital strategies and is fascinated by the advancements shaping the industry. A graduate of Boston College, Andrew now lives in New York.
andrewcole has written 30 articles for The eTail Blog.
Personalization Proves to be a Golden Marketing Strategy
By Natasha D. Smith Predictive analytics coupled with personalization is proving to be a winning formula for online retailers. A new survey from Certona, a provider of personalization tools for retailers, shows that metrics dramatically…
VIDEO: Combining rich media and high speeds
Global ecommerce sales are growing at double-digit rates, but competition for customers is fierce! In order to stay competitive, online retailers are increasingly relying on media-rich, interactive features to drive user engagement and increase revenue….
VIDEO: Refine your email marketing (and save a few hamsters)
Email marketing is one of the most potent weapons in a marketer’s arsenal. In fact, it’s so effective at driving revenue that retailers are sending an average of over 200 emails each year to their…
VIDEO: How CQuotient has redefined email personalization
Personalized retailing is a huge opportunity, and email is a great place to start. But how do you customize emails going out to your whole mailing list? In his presentation at eTail West, Rama Ramakrishnan,…
Q&A: Soasta’s Buddy Brewer talks user experience
User experience has become a key buzzword in ecommerce, but where does it fit in from a business perspective? Buddy Brewer, VP of Business Development at Soasta Inc., recently sat down with us at eTail West…