Improving company performance by going to ultravisual engagement was one of the overarching themes at eTail West this year, and it’s not hard to see why. Kelly Hushin sat down with Peter Blum, VP of product…

According to Louisa Shipnuck of Verizon Digital, Millennials are the harbingers of the future when it comes to digital experiences. At least, that’s what her data suggests. In her presentation at eTail West, Louisa uses…

When it comes to product imagery, how do ecommerce companies balance quality and performance? This was the subject of Peter Blum’s fascinating presentation at eTail West. As the Vice President of Product Management at Instart…

By Rose Fava By now we are all aware that the next few years are going to be critical for B2B marketers. Professionals in the space have been faced with the need to give their…

These days, the customer journey has grown more and more complex. A customer may engage with your brand across many different channels, a variety of times, before making their decision to buy. So the real…