“The wheel was great, but what [has it] done for me lately?” Burt Dumars, VP and Principal Analyst at research powerhouse, Forrester, kept the room captivated as he discussed innovation from a marketing and commerce…

Encouraging employees to pursue their dreams can lead to the deepest levels of motivation, inspiration and retention. It’s amazing how people light up when they talk about their interests.  And ultimately, isn’t good leadership about…

As hard as your company may try to increase profits from PPC advertisements, there may come a time when you feel you have hit a profitability rut. During her session at eTail East 2013 in…

According to Jason Falls, VP of Digital Strategy at CafePress, social media has completely changed the way people sell. In fact, if you aren’t using social channels to promote rich content, all throughout the year,…

When consumers were originally approached with daily emails from their favorite deal providers, such as Gilt or Groupon advertising 20% off of luxury doggie day care or two-for-one cupcakes at Magnolia Bakery, there were few…