Monthly Archives: August 2013
iPhone 6 Release Date, Price and Specs ‘Rumour Roundup’
HARDWARE DESIGNER Apple’s iPhone 5S or iPhone 6, depending on which name the firm goes for, is arguably the most hotly anticipated smartphone of the year, and will signal the firm looking to steal back marketshare from the likes of Samsung’s Galaxy…
Hilton Worldwide on Turning a One-Time Buyer into a Loyal Customer
In the below presentation from the Next Generation Customer Experience conference, Nancy Deck, VP, Full Service Brand Marketing, Hilton Worldwide, discusses how to turn a one-time buyer into a loyal customer. An impressive feat, to…
Leadership Tip of the Day: Trickle-Down Leadership Theory
It is far too easy to get pulled into the details of a team member’s day to day activities, and I’m not suggesting we don’t listen to what concerns them. But If we keep our…
Why Content Marketing is King, and 4 Ways Brands are Employing It
In the mid-to-late 20th century, when advertisers wanted to sell consumers on their clients’ soap, clothing, or washing machine, they had limited choices. They created a pitch or campaign, and sent it out into the…
Tim Teran, Macy’s, on How to Adapt to the Millenial Customer
In the below presentation from the Next Generation Customer Experience conference, Tim Teran, Senior Vice President, Consumer Insights & Strategy, Macy’s, examines the transformative influence of the millennial consumer on retail and Ecommerce markets worldwide,…
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